The swell of the Internet has transfigured the media and entertainment industry. Online platforms are fetching overriding, content utilization behaviors are changing and innovative rivalry is cropping up from the entirely new sectors. In the linked, and particularly mobile, consumer landscape companies require greater dexterity to take advantage of on the promising opportunities. IT solutions are in performance of a major role in conception, administration and delivery of content. In Reality, SMM businesses have to hub on an extensive array of issues. Content excellence, cross-channel allotment, promotion techniques, income models as well as customer data and performance metrics are among the most significant apprehensions. In addition, the demands of digitally-savvy consumers are mounting. Nowadays they anticipate to be gifted to choose and consume the content by anytime, anywhere. Ornamental the customer experience through intelligent software is critical for preserving the competitive edge. With the data science and analytics, media and entertainment companies necessitate well-groomed IT solutions to stay at the forefront of market trends.